# Lokatial > AI-native HCP engagement platform for life sciences. Two products: Relay (inbound) and Emsah (execution). ## Company - Name: Lokatial - Industry: Life Sciences / Pharma Technology - Website: https://lokatial.app - LinkedIn: https://www.linkedin.com/company/lokatial ## Products ### Relay - Type: WhatsApp-native clinical Q&A service - Users: Healthcare professionals (HCPs) - How: HCPs message Relay on WhatsApp → receive cited, compliant answers from approved medical sources in seconds. Voice notes supported. Smart escalation to human MSLs when needed. - Value for Pharma: Captures organic clinical intent (therapeutic area, product interest, urgency) that currently flows to Google/ChatGPT — invisible to pharma. - Compliance: Source-grounded responses with full citations, safety signal detection, pharmacovigilance built in. - Cost to HCPs: Free - URL: https://lokatial.app/relay ### Emsah - Type: Chat-first work executor for life sciences teams - Users: MSLs, field reps, compliance officers, medical affairs teams - How: Handles full engagement lifecycle, HCP selection, due diligence, FMV calculation, approvals, documentation, compliance reporting. Every action traced with immutable audit trail. - URL: https://emsah.lokatial.app ### Lokatial Academy - Type: Free scenario-based AI-literacy training for life-sciences professionals - Users: MSLs, field reps, medical affairs, directors/leaders in pharma, medtech, biotech - How: Short (5-8 min) lessons built around real Monday-morning moments. Each lesson teaches where AI helps, where it crosses the regulatory hard line, and what to do at the moment of choice. Situational Judgment Tests with rationale for every option. Free shareable certificate. - URL: https://lokatial.app/academy ## Solutions 1. **Medical Affairs & MSLs** — Plan engagements, capture insights, generate evidence. 2. **Commercial & Field Reps** — FMV, approvals, activity capture automated. 3. **Compliance & Operations** — Real-time policy checks, decision traces, audit-ready exports. ## Security - Enterprise security practices with SOC 2, GDPR, and HIPAA alignment in progress - End-to-end encryption, RBAC, full audit trails ## FAQ Q: How do Relay and Emsah work together? A: Independent products, each valuable alone. Together: inbound intent from Relay flows into Emsah for follow-up, documentation, and orchestration in a single auditable record. Q: Does Lokatial replace Veeva or IQVIA? A: Not necessarily. Lokatial serves as an intelligence and orchestration layer that coexists with CRM/ERP incumbents. Some workflows can be fully executed in Lokatial where it offers superior traceability. Q: Why WhatsApp for Relay? A: WhatsApp is the dominant communication tool for HCPs worldwide. Zero downloads, zero logins, zero learning curve — significantly higher engagement than proprietary portals. Q: What is the pharma problem Relay solves? A: Pharma spends $30B+ annually on HCP engagement, yet 80% of HCPs ignore unsolicited outreach. Relay captures organic clinical questions on WhatsApp and converts them into qualified, opt-in demand with structured data. ## Pages - [Home](/): The operating system for HCP engagement, Relay (inbound) and Emsah (execution). - [Relay](/relay): WhatsApp-native medical information for HCPs with citations and MSL escalation. - [Academy](/academy): Free scenario-based AI literacy training for life-sciences professionals. - [Insights](/insights): Articles on HCP engagement, compliance, FMV, and life sciences strategy. - [Security](/security): SOC 2, GDPR, HIPAA-ready architecture and controls. - [Privacy](/privacy): How Lokatial collects, uses, and protects information. - [Terms](/terms): Terms of service for using Lokatial. ## Academy tracks Free, public, no login required to browse. Certificate requires completing the assessment. - [AI Foundations](/academy/foundations): Shared core for every role. What AI does, data boundaries, augmentation vs replacement, verification, the hard-line framework. - [What AI actually does (and what it does not)](/academy/foundations/what-ai-actually-does) - [Your data is not their data](/academy/foundations/your-data-is-not-their-data) - [Augmentation, not replacement](/academy/foundations/augmentation-not-replacement) - [Verification is the new core skill](/academy/foundations/verifying-ai-output) - [The hard-line framework](/academy/foundations/the-hard-line-framework) - [MSL track](/academy/msl): For Medical Science Liaisons. Non-promotional posture, hallucinated citations, off-label requests, KOL and patient data. - [Staying non-promotional when AI is in the loop](/academy/msl/staying-non-promotional-with-ai) - [Hallucinated citations: the failure that ends MSL careers](/academy/msl/hallucinated-citations) - [Unsolicited off-label requests: route, do not draft](/academy/msl/unsolicited-off-label-requests) - [KOL and patient data: what never goes into a non-validated model](/academy/msl/kol-data-and-privacy) - [Field Rep track](/academy/rep): For commercial field reps. Approved content only, the unapproved-claim trap, fair balance, ToV/samples/tooling. - [Approved content is the only content](/academy/rep/approved-content-only) - [The unapproved-claim trap](/academy/rep/the-unapproved-claim-trap) - [Fair balance survives the AI rewrite](/academy/rep/fair-balance-when-ai-shortens) - [ToV, samples, and tooling](/academy/rep/tov-samples-and-tooling) - [Medical Affairs track](/academy/medical-affairs): For medical affairs teams. Literature and drafting, MI responses, authorship and disclosure, GxP boundaries. - [Faster literature and drafting, same standard of evidence](/academy/medical-affairs/literature-drafting-and-rigour) - [Medical Information responses, with AI in the loop](/academy/medical-affairs/mi-responses-with-ai) - [Authorship, disclosure, and AI in publications](/academy/medical-affairs/authorship-and-ai-disclosure) - [When AI use crosses into GxP and validation territory](/academy/medical-affairs/validation-and-gxp-boundaries) - [Director / Leader track](/academy/director): For pharma, medtech, biotech leaders. Governance, vendor ROI claims, governance-before-scale, vendor evaluation. - [Governing AI without killing it](/academy/director/governing-ai-without-killing-it) - [Reading vendor ROI claims without getting taken](/academy/director/reading-vendor-roi-claims) - [Governance before scale, not after](/academy/director/governance-before-scale) - [The vendor evaluation checklist that protects you](/academy/director/vendor-evaluation-checklist) - [Compliance track](/academy/compliance): For compliance officers. AI-use policy, AI drift, audit readiness, reviewer posture. - [Writing the AI-use policy your function will actually follow](/academy/compliance/writing-the-ai-use-policy) - [Spotting AI drift before it reaches the customer](/academy/compliance/spotting-ai-drift-in-regulated-content) - [Audit readiness for AI-assisted work](/academy/compliance/audit-readiness-for-ai-assisted-work) - [How to be the reviewer without becoming "the no team"](/academy/compliance/reviewer-without-becoming-the-no-team) - [AI literacy assessment](/academy/assessment): Scenario-based assessment across foundations + chosen track. 75% to pass. Free, non-accredited certificate of completion on success. ## Academy FAQ Q: Is Lokatial Academy free? A: Yes. All lessons, the assessment, and the issued certificate of completion are free. No login required to browse lessons. Q: Who is Academy for? A: Life-sciences industry professionals: MSLs, field reps, medical affairs, compliance officers, and pharma/medtech/biotech leaders. Not intended for practicing HCPs. Q: How long does a lesson take? A: 5 to 8 minutes per lesson. Each lesson is built around one Monday-morning scenario. Q: How is Academy different from generic AI training? A: Every lesson is anchored to the role's job-to-be-done and the hard regulatory line that cannot move. Assessment tests applied judgment at the boundary, not prompt-engineering trivia. Q: Is the certificate verifiable? A: Yes. Each certificate of completion has a public verification URL at /academy/certificate/{id} with the holder's name, persona track, score, and issue date. Q: Does the certificate carry CME or CPD credit? A: No. It is a non-accredited certificate of completion. Academy is informational educational content, not accredited training, and is not legal, regulatory, or medical advice. ## Insights - [Why HCPs ignore pharma outreach](/insights/why-hcps-ignore-pharma-outreach): Why 80% of HCPs ignore push outreach and how intent-based engagement changes the model. - [Lokatial vs Veeva & Salesforce](/insights/lokatial-vs-veeva): AI-native orchestration vs CRM-bound agents. - [FMV calculation 2026](/insights/fmv-calculation-2026): Automated, auditable, real-time fair market value benchmarking. - [WhatsApp medical information compliance](/insights/whatsapp-medical-information-compliance): Compliance considerations for WhatsApp as a med-info channel. - [Digital opinion leaders in pharma](/insights/digital-opinion-leaders-pharma): How DOLs are changing pharma engagement beyond traditional KOLs. - [Sunshine Act automated reporting](/insights/sunshine-act-automated-reporting): Open Payments reporting with immutable audit trails. - [Advisory board management](/insights/advisory-board-management): Run advisory boards without the administrative overhead. - [Pharma push marketing ROI crisis](/insights/pharma-push-marketing-roi-crisis): The $30B push-marketing ROI crisis and the shift to demand-based engagement. ## Contact - Demo request: https://lokatial.app (form on homepage) - Email: hello@lokatial.app ## AI governance Q: Is Lokatial aligned with the EU AI Act? A: Designed to support obligations on high-risk and limited-risk AI systems - risk management and data governance (Art. 9, 10), transparency and rationale to users (Art. 13), human-in-the-loop approvals (Art. 14), and logging plus post-market monitoring with model and policy version pinning (Art. 15, 72). Supports customer conformity work; no independent conformity assessment claimed. Q: How does Lokatial map to the NIST AI RMF? A: Govern/Map via versioned Rego policy library and SOP ingestion; Measure via per-decision policy verdicts, citations, and rule traces; Manage via human approvals, reviewer overrides, policy rollback, and incident logging. Same primitives support ISO/IEC 42001 evidence. Q: What observability and transparency does Lokatial provide for AI decisions? A: Every decision emits a rule trace, citation provenance, plain-language narrative, pinned model and policy version, reviewer overrides, and an immutable audit-log entry. Decisions are replayable as bundles for compliance, medical, and external auditors.